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About Us
Every Story Has Its Own Way of Being Told.
At Aroha Studio, we begin by listening, to the idea, the subject, the audience and the people behind it.
Sometimes that becomes a television format, sometimes a branded film, an OTT campaign, a documentary or an immersive experience. The medium may change, but the approach stays thoughtful, collaborative and rooted in the story.
We bring together writers, directors, researchers, cinematographers, designers and specialist creative teams according to what each project genuinely needs.
Television & OTT
From reality television and entertainment formats to OTT campaigns and digital-first experiences, our work moves comfortably across genres and platforms. What remains constant is the instinct for a strong story,
an understanding of the audience, and the craft to turn an idea into something people want to watch.
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Netflix: Meenakshi Sundareshwar
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Interactive EventNetflix: Red Notice Shop
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TeaserNetflix: Red Notice Shop HeistVoot: One Tight Slap: Party Kabootar
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Director’s CutVoot: One Tight Slap: Zalim Zamindar
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Director’s CutMTV Roadies S18: Journey in South Africa
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PromoMTV Roadies S18: Journey in South Africa
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Season PreviewApharan Fantasy Akhada
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CampaignThe Beauty Startup | Episode 1: Under Pressure
Branded Content
Ideas built around the brand, but made for the audience. We approach branded content as storytelling first. From films and digital campaigns to collaborations, launches and social-first ideas, each project is shaped around what the brand needs to say and how people are most likely to connect with it. The result is work that feels considered, relevant and never like advertising for the sake of advertising.
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HP TVC: Kuch Karne Ka | Gully Gang
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Oleev Active TVC | Featuring Lara Dutta
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Toyota Hilux | India Unveil
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Volkswagen T-Roc: The Born Confident Show | Featuring Radhika Apte
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JK Cement Wall Maxx: Andar Se Sundar
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AdaniConneX | Sustainability Pledge
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Absolut x Osheen Siva | The Artist
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Google for India | 7th Edition
Documentary & Government Projects
Stories shaped by research, responsibility and real-world context. From public initiatives and institutional narratives to heritage and factual storytelling, we approach each project with sensitivity to the subject and clarity of purpose. The focus is always on making complex information accessible, engaging and meaningful, while staying true to the people, places and histories at the heart of the story.
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National Maritime Heritage Complex, Lothal
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Gallery 6 Mixed-Media Narrative Vision
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Sankalp 2023 | Brihanmumbai Municipal Corporation Public Schools Initiative | Trailer
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BMC Education | Sankalp 2023 Teaser
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Documentary & Factual Content | 10+ Hours Produced
What we do
Research-Led Storytelling
Narrative Development and Scripting
Mixed-Media Production
We uncover the facts, voices and historical contexts that give every story its foundation. Research is not an afterthought. It shapes the entire creative journey.
Historical Visual Reconstruction
From ancient vessels and architectural details to uniforms, insignia and environments, we create historically grounded visuals with close attention to authenticity and continuity.
We turn detailed information into clear, engaging narrative structures, including exhibition scripts, voiceovers, on-screen content and visitor-facing text.
We combine moving image, sound, animation, archival material, visual effects and spatial content to create experiences that hold attention without overwhelming the audience.
Exhibition and Spatial Storytelling
We consider not only what visitors see, but how they move, pause, discover and connect with a story within a physical space.
Joy Bhattacharyya
Writer, Producer and Storyteller
Joy Bhattacharyya is an award-winning storyteller, writer, and the founder and
Director of Pippip Media Pvt Ltd, bringing deep industry expertise across television, digital media, documentaries, and immersive exhibitions. An alumnus of Kolkata University with a Senior Management Programme certification from IIM Ahmedabad, his executive leadership is grounded in former roles as Vice President at Endemol Shine Media and Producer at BBC World.
As a registered Screen Writers Association member, Joy's cinematic and documentary writing spans from the feature film Operation Trident for Excel Entertainment to the international documentary India's Founding Moment with Michael Wood. His multi-format creative production portfolio features high-profile projects such as the Indian Navy and Coast Guard's tech-driven NMHC Gallery 6 immersive exhibition, MTV India's Roadies Season 18, and global campaigns for Hong Kong Tourism and Art Basel. Recognized for his impactful narratives, Earned him a Gold MEA for Best Campaign of the Year, a Gold ICMA for Best Campaign, and a Dada Saheb Phalke mention for Best Human Story.
Mehak Arora
Writer and Director
Mehak Arora is a dynamic Director and Creative Director with over six years of specialized experience in end-to-end content creation and storytelling. Bringing a rigorous academic framework to her visual work, she holds a Master's degree in Mass Communication and is pursuing a PhD in Intercultural Film and the New Language of Film at Jamia Millia Islamia University. Drawing from her tenure as a Content Supervisor at Pippip Media and a Creative Producer at Prime Focus Technologies, she excels in driving innovative narratives across OTT platforms, cultural exhibitions, and documentaries.
Mehak has helmed a diverse portfolio of high-profile projects for global brands and major networks. Her directorial highlights include serving as an Associate Director on National Geographic and Hotstar's MEGA ICONS, and operating as the Creative Director for ArtBottled - India by Design and the Hong Kong Tourism Art Basel campaigns for Robb Report India. She also guided the creative execution of TLC and Amazon Prime's Say Yes to the Dress India. Most recently, she acted as Project Lead for the National Maritime Heritage Complex (NMHC) Gallery 6, orchestrating complex, tech-driven immersive installations and archival storytelling for the Indian Navy and Coast Guard.
Research First. Story Always.
Discover:
We begin by understanding the subject, the audience and the purpose of the experience.
Shape:
Research is developed into a strong narrative structure, with each element serving a clear role.
Create:
Specialist teams bring the narrative to life through scripting, visual development, production and mixed-media execution.
Refine:
Every detail is reviewed for accuracy, clarity, consistency and emotional impact before it reaches the audience.
Awards and Recognition
Marketers Excellence Awards
Honoured with a total of 7 awards, including 5 Gold,
1 Silver and 1 Bronze, across our body of work.
Dada Saheb Phalke Film Festival-2022
Recognised with 1 Award, marking an important milestone in our creative journey.
Indian Content Marketing Awards
Received 3 awards, comprising 1 Gold and 2 Silver, recognising work that stood out for its content and creative approach.
Media Brand Awards
Awarded 1 Gold, adding another industry recognition to our growing list of accolades.
